● GE Lighting
GE Lighting leads in LED lighting solutions.
As a freelance designer at Team Win Studios, I expanded on a digital advertising campaign designed to promote the Cync product line on Amazon Prime Day and throughout Q3.
The client needed an extensive set of display banners and paid social creatives that worked well with the commercials shot. They also needed to follow GE Lighting’s brand guidelines.
I created deliverables inspired by the typography used in the video commercials and from assets delivered by GE Lighting.
The resulting campaign provided the agency creatives with a cohesive look across video and digital that could be used across various channels for GE Lighting.
Agency: Team Win Studios
Creative Direction: Jarrod Shannon
Designer: Jasmin Valcourt
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digital banner ads, paid social